a new self-storage alternative for NYC
Investor pitch site | 2025
We are proposing a scalable solution offering 50–70% cost savings for long-term storage needs.
Details on company in the following pages include:
Business model | KPI driven framework | Capital request and implementations
Combining Self-Storage Demand with 3PL Efficiency
Hybrid-Storage Business Model
March 2025 | Company overview
We propose a feasibly cheaper approach to Mail-Storage for consumers.
By implementing warehouse leases with Third-Party-Logistics (3PL) providers we can logistically reduce the cost for customers to store anything with us from anywhere.
Value proposition
Personal storage is the largest sector in the self-storage industry. People - consumers - have a habit of clinging on to old things and compulsively buying new things leading to the need for more and more storage space.
Living in New York City means constant trade-offs. You want to keep your belongings safe but can’t justify $300/month for a small locker unit. Traditional storage in cities is expensive and designed for frequent access—something most people don’t actually need here.
Lehigh Valley, PA
80 miles from New York City, a 1 hour - 30 min drive away
Third party logistics (3PL) | Warehouse lease structure
3PLs provide businesses with flexible and scalable solutions for storing their products.
Without the need to own or manage physical storage facilities.
Instead of committing to long-term leases or purchasing warehouse space,
We partner with 3PL providers who offer storage space and related services on a pay-as-you-go basis.
This model allows us to only pay for the space we occupy, rather than being locked into fixed costs for unused capacity.
3PLs also provide value-added services such as inventory management and shipping which can further streamline operations and reduce overhead.
By merging self-storage demand patterns with 3PL operational efficiencies, we target urban markets (principally NYC) where traditional self-storage can range from
$200 to $400 / month for 10x10 units
Bridging Self-Storage and 3PL Metrics
KPI-driven framework for implementation
| Self-Storage KPIs | 3PL KPIs | Hybrid Model Integration |
|---|---|---|
| Occupancy Rate (85–95%) | Inventory Accuracy (≥98%) | Target: 90% warehouse occupancy with <2% inventory discrepancies |
| NOI Margin (30–50%) | Cost/Unit Shipped | Goal: Achieve 40% NOI by keeping operational costs ≤$0.50/unit/month via bulk transport |
| CAC (<10% LTV) | Order Accuracy (99.9%) | Strategy: Digital-first acquisition (CAC ≤$50) with automated retrieval systems |
| RevPAF | Dock-to-Stock Time (<24h) | Metric: $1.25–$1.75/SF monthly revenue via tiered storage plans |
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avg warehouse prices as of 2025
($17 - $25) /SF/YR
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avg warehouse prices as of 2025
($4.08 - $12.50) /SF/YR
The area offers excellent transportation infrastructure, including proximity to major highways facilitating efficient movement of goods
The region has become a logistics hub, with numerous 3PL providers establishing operations to serve the Northeast market
Our leasing structure
We maintain a base amount of leased space at fixed rates;
With the ability to expand into variable space as demand fluctuates.
This approach allows us to optimize costs while maintaining flexibility to meet changing storage needs.
The specific footage of reserved space may vary, but we aim to keep our fixed leased space at 90% occupancy for maximum efficiency.
The strategic integration of our Bronx hub with Lehigh Valley warehouses creates a powerful cost-saving synergy at the base of our hybrid storage model.
This facility is designed to optimize cargo consolidation, space utilization, and route planning, ensuring seamless integration with our proprietary CDV fleet.
Providing a centralized location for initial distribution and procurement systems in New York City. The hub facilitates efficient pickups and staging for long-term storage in cost-effective 3PL warehouses
This model allows us to maintain a crucial urban presence for customer accessibility while shifting the bulk of our storage to more affordable regions. The efficiency of our transportation system, using optimized routes and our proprietary CDV fleet, keeps logistics costs to $4–6 per unit for the 82-mile journey.
This approach not only slashes our operational expenses but also enables us to pass on substantial savings to our customers, offering storage solutions at nearly half the price of traditional urban self-storage units.
Future Outlook
Year 1 Targets: 10,000 units, 44% NOI margin through automation scaling.
Target Pricing: Tiered plans with Premium upgradability: Fully accessible inventory for unit owners. Every item available to ship, receive, and withdraw (with limitations)
($Xp/month for annual access; $Xp/month for bi-annual access) (p = Premium multiplier | Contingent to space tier subscription)
Maintaining sustainability with competitive leverage after major market presence.
Future Vision
Sort aims to assert a formidable presence in the $4.2B NYC self-storage market by 2027, expanding to major North-East cities following consumer trends. With plans to integrate AI-driven demand forecasting and robotic sorting systems, we will further reduce costs while enhancing service speed.
Conclusion
By bridging self-storage demand with 3PL logistics, Sort delivers unmatched affordability and efficiency. Our model not only captures cost-conscious urban consumers but also positions Sort as the leader in next-generation storage solutions
Our approach not only addresses the growing need for personal storage but also provides a more efficient and cost-effective alternative to traditional self-storage options in urban areas.
This innovative solution positions us to capture a significant market share in the expanding self-storage industry while offering substantial savings to consumers